On the last swell over in Maui, Starboard SUP athlete Connor Baxter was caught dropping into some bombs out at Jaws, showing just how versatile of a standup paddler he is.

The SUP Movie is going to premiere Thursday, December 11th at the MACC at 6:30 pm!

SIC Maui Athlete, Jeremy Riggs, recently went out for a fun Maliko downwinder on his SIC Maui board with a bunch of his friends.

Kai Lenny gains nominations into Billabong XXL Awards for Ride of the Year for charging at Jaws on November 11, 2014.

Awesome drone footage of the Maui To Molokai channel race, where Connor Baxter won for the sixth time. 

Liz Smith gives us a rare and insightful look into her experience this year, being onboard with Kai Lenny's family during one of the most prestigious SUP races in the world.

Chuck Patterson surfs Jaws on a pair of skis again, this time wearing a white tiger-striped suit. Phenominal watching. 

Check out this awesome video of Kai Lenny and kite surfing sensation, Airton Cozzolino having fun in Hawaii last year. It's an oldie, but still a goodie if you're looking for a way to pass the time today.

This past weekend was another big weekend of results for team SIC at Paddle Imua for the first big downwind race of the year.

SIC is proud to announce it will be the official board sponsor of the 2014 Paddle Imua event held on May 3, 2014.

Watch the video of Kai Lenny's giant barrel at Jaws, during a session that would see him entered into the Billabong XXL Awards

Takuji Araki, aka Taku, rides an ULI board at Molokai 2 Oahu and makes history as the first M2O crossing attempted or finished on an inflatable SUP and takes first for his age group of 30 - 39 year old men in the solo sup stock division. Click "Read More" to watch video and learn more.