On Saturday, March 28, 2015, Surf ‘ N Sea will be celebrating 50 years of business with a big party at their Haleiwa store – 62-595 Kamehameha Highway. Can’t miss it!

New Zealand athlete Daniel Kereopa has been crowned the inaugural Ultimate Waterman over the weekend on Saturday 21st March toppling seven international athletes to claim the title.

Another sizzling performance by New Zealand surfer Daniel Kereopa has seen him clinch back-to-back disciplines in The Ultimate Waterman driven by Subaru. Kereopa won the longboard discipline Thursday evening. The win, in Kereopa’s double whammy discipline, awarded him 2,000 vital points and catapulted him into the lead with one discipline remaining. Kereopa entered the water today ranked seventh of eight athletes.

New Zealander Daniel Kereopa has completed an upset of sorts at The Ultimate Waterman driven by Subaru today by taking out the Stand Up Paddleboard Surfing Division over his more experienced international opponents.

With the first event of the Standup World Tour being at Sunset Beach, competitors expect big waves but this year wasn't a typical two weeks on the North Shore. With Kona winds and swell the entire waiting period was used hoping to give athletes the best possible conditions. Watch here as the Naish Standup team takes on the conditions!

In 2011, Falcon Guides published an instructional guide to SUP called The Art of Standup Paddling. The original had chapters on buying boards and paddles, water safety, etiquette and the history of standup paddling - where did it come from and where is it going?

FCS SUP has just announced that they are giving away FREE GEAR! That’s right, free gear! All you have to do to have your chance at winning some gear is to enter your name and email through the FCS SUP Giveaway campaign located on FCS SUP’s Facebook page and like FCS SUP on Facebook.

Meet Team Starboard as they prepare for a groundbreaking year on the Stand Up World Tour (SUWT) in 2015. With insanely talented athletes on their roster, Team Starboard is comin' in hot and heavy into the 2015 season.

Candice Appleby is a house-hold name in the paddle boarding world. She excels in races, a 6x BOP Champ to say the least, and she also rips at paddle board surfing. Candice dropped this clip of her surfing one of her favorite spots at home in San Clemente on her new Infinity SUP and she is ripping!

OluKai Launches #AnywhereAloha in Los Angeles. Brand Spreads Aloha in Los Angeles Celebrating Campaign Launch with Music, Drinks and Live Mural Art Honoring Polynesian Culture.

Hawaii's World Tour Opener draws record viewing online, sees dramatic action and crowns 2 worthy Champions. Also, an update on the upcoming event in Brazil.

Laird Hamilton, one of the best watermen in the world, has been down in New Zealand doing what he does best and has been featured as an ultimate waterman in preparation for the upcoming event.