SIC (Sandwich Islands Composites) Maui announces the signing of Andrew Logreco to the National Team.

Introducing the FOBOX from Four Oceans Paddle—a simple, innovative business-in-a-box targeting the growing water sports recreation market. The FOBOX is a customized standard shipping container that comes equipped with everything needed to start a profitable business.

Today, Jobe Watersports launched its Summer Job of a Lifetime Contest, which will send two winners on a stand up paddle boarding (SUP) road trip around the Western United States this summer.

It’s that time of year again! During the entire month of June, events will be held all over the US, Puerto Rico and as far as Switzerland, focused on getting young people outside and on the water enjoying the fastest growing water sport – Stand Up Paddle boarding. SUPIA Youth SUP Days are designed to get as many kids on the water as possible, with a focus on educate in skills, water safety, and environmental stewardship.

SIC (Sandwich Islands Composites) announces the signing of Caio Vaz to the Global Team. “I would like to welcome Caio Vaz to the SIC Ohana,” said Jeff Baillargeon, SIC Brand Manager. “As respected as he is in the SUP community, it was clear that he was a perfect fit for the SIC team.”

BIC Sport announced its sponsorship of the REI Outessa Summit, outdoor weekend getaways for women which offers authentic outdoor adventures led by professional athletes and guides. In its inaugural year, the two weekends will be held at Kirkwood Resort near Lake Tahoe, California, from August 19 to 21, and Powder Mountain near Salt Lake City, Utah from September 9 to 11. Registration is now open to the public.

The world famous Santa Monica Pier and Ocean Festival Sponsor Tommy Bahama, the popular beach lifestyle brand, announced today that surf guitar legend Dick Dale will headline the main stage at the always popular Paddleboard Races and Ocean Festival.

The Flatwater Foundation is pleased to announce a partnership with Tahoe SUP as the official paddle board sponsor for this year’s Tyler’s Dam That Cancer event, taking place on Monday, June 13, 2016.

The Flatwater Foundation is excited to announce the return of their annual fundraising event, Tyler’s Dam That Cancer, taking place on Monday, June 13, 2016. The Flatwater Foundation created the event seven years ago to raise awareness of the importance of mental health support and each year, Tyler’s Dam That Cancer invites participants to travel a 21-mile course from Mansfield Dam on Lake Austin to Tom Miller Dam (Hula Hut) on stand-up paddle boards.

Surftech announced that industry veteran John Vance will be joining the company as CEO starting May 9th. “It's a time of change in the surf hardgoods business. It’s a highly competitive market place and we are deeply committed to investing in Surftech.

In a series of articles we will be looking at some of the key features of training other SUP paddlers. Do you call it Coaching? Teaching? Instructing? Whatever you call it you are facilitating the learning process, and Kerr (1982) defines learning as “a relatively permanent change in performance resulting from practice or past experience”. As we will see later, there is a big difference between teaching someone a technique and them retaining it, and building upon it. 

Why did Annabel Anderson run across the finish line with the "pink panther" board from Lahui Kai when she won her 4th consecutive Carolina Cup Graveyard Race?…Because she can, thanks to the LiftSUP handle!